Operations Academy
Cannabis retail mastery, structured.
Turn your staff into cannabis retail experts. Disciplined retail playbooks rebuilt for the cannabis context: 280E, Metrc, sealed-state markets, and a customer who needs equal parts product education and trust.
Turn your staff into cannabis retail experts.
Create your account to start any course, track progress, and earn certifications.
Start here • Required prerequisite
Core Cannabis
The prerequisite. Plant biology, the cannabinoid and terpene system, every product category, the legal architecture, and the customer-facing language every dispensary employee needs before stepping on the floor.
Role tracks
Pick the path for your seat.
Five end-to-end curricula built around the actual operating responsibilities of each role on the floor and in the office. Designed to make people materially better at their job, not pad a resume.
Role track • Built for Front of House
Front Of House
The frontline curriculum for budtenders, receptionists, and lead-budtenders. Reception fundamentals through the four-beat consultation, the hard conversations, and the retention economics the floor controls.
Role track • Built for Back of House
Back Of House
Receiving dock to cash room. The curriculum for inventory specialists, BOH leads, and the receivers who keep Metrc clean. Where compliance, shrink, and operational throughput converge.
Role track • Built for Manager
Manager
The single-store P&L curriculum for store managers, GMs, and assistant managers. Financial command, staffing, daily operations, compliance posture, and customer experience strategy.
Role track • Built for Buyer
Buyer
The procurement curriculum for buyers, category managers, and owner-operators who pick what goes on the shelf. Wholesale channels, vendor meetings, menu engineering, pricing tiers by market maturity, and the 12-month buying calendar.
Role track • Built for Operations Leader
Operations Leader
Multi-store and MSO leadership for directors of operations, regional managers, and founders scaling past one location. Portfolio strategy, consolidated finance, the new-store playbook, and the emerging models.
Electives
Specialty modules for the operators who go deeper.
Pick by problem set, not by job title. Compliance, financial acumen, opening a store, product expertise, advanced retail strategy. Each elective stands alone.
Elective • Deep specialty module
Compliance Mastery
The compliance-officer-level elective. Regulatory architecture, Metrc operations, lab and labeling, floor-level enforcement, security, delivery, and the full audit-survival playbook.
Elective • Deep specialty module
Delivery Operations
The delivery elective for operators who run wheels as a real channel, not a favor. Pick a model (fleet, 3PL, or marketplace), model the 280E-loaded cost-per-delivery, and run the in-transit compliance spine: manifests, age-reverification, and the locked-box rule. Dispatch, driver safety, and a launch playbook to scale.
Elective • Deep specialty module
Digital Commerce
The digital-storefront elective for operators who run online ordering as a real channel, not a menu PDF. Menu sync and data hygiene, online merchandising, pickup operations, marketplaces versus first-party economics, SEO, and the conversion math that decides whether the channel earns its keep. Capstone rebuilds the channel for a single store.
Elective • Deep specialty module
Discounts & Promotions
The promotions elective for operators who treat discounting as a margin lever, not a reflex. Pick a pricing strategy (EDLP or High-Low) before you cut a price, model the real 280E-loaded cost of every mechanic, and measure true incremental lift instead of giving away margin. Capstone is a 90-day reset for a Denver single-store independent.
Elective • Deep specialty module
Financial Acumen
The finance elective for managers, owners, and operators who need P&L command. 280E mastery, cannabis accounting, the full KPI architecture, banking, pricing, and vertical-integration economics.
Elective • Deep specialty module
Loyalty Programs
The loyalty elective for operators treating loyalty as a P&L line item, not a punch card. Pillar selection, 280E-clean economics, tier and reward-ladder design, SMS cadence, segmentation, and a capstone that designs a program from scratch for a Denver single-store independent.
Elective • Deep specialty module
Opening Dispensary
The pre-launch course for founders, applicants, and operators preparing to open. Market selection, licensing, real estate, capital and banking, build-out, team, assortment, and the first ninety days.
Elective • Deep specialty module
Operational Analytics
The analytics elective for operators who run the store from the numbers, not the gut. Build the four-layer data stack, the five-tier KPI hierarchy, and the dual-currency 280E discipline that keeps every metric honest. Dwell, queue, cohort, vendor, and pricing analytics, plus the paired-store and percentile-rank framework that turns a multi-store P&L from a scoreboard into a triage list. Capstone is a three-store Michigan operator reset.
Elective • Deep specialty module
Product Expertise
The science elective for staff who want connoisseur-grade product mastery. Cannabinoid pharmacology, terpene chemistry, extraction methods, COA reading, and the hemp-derived gray market.
Elective • Deep specialty module
Retail Strategy
The strategy elective. The consultative-retail playbook from pharmacy, Apple, and Sephora, applied to cannabis. Menu engineering, loyalty economics, omnichannel, and the analytics behind it.